AirAsia, BEC-Tero and Holiday Inn join force to launch
the first ever Bangkok Calling – One Click Gives You All
Experience the World’s Best Entertainment at the Best Value only in Bangkok

     Bangkok, 2 April 2009 - AirAsia, BEC-Tero Entertainment and Holiday Inn Bangkok today announced the official launch of Bangkok Calling, an ultimate package that combines convenient and fun travel experiences across the region, luxury accommodation right in the heart of Bangkok and world class events into one. A strategic partnership marks this initiative, the first of its kind in the industry and unique in offering value for money and easy accessible choice of booking to its guests.

     Initiated by three industry leaders renown for their pioneering spirit, Bangkok Calling is a special package that combine convenient travel with a truly low fare from AirAsia, luxury accommodation located in the city centre from Holiday Inn Bangkok and world class event exclusively brought to Bangkok by BEC-Tero Entertainment & Scenario.  The package allows family at all ages in Thailand and across the region to enjoy the upcoming world class events at the best value this year including Nanta Cooking show, Mamma Mia! and PTT Thailand Open.

     Tassapon Bijleveld, Chief Executive Officer of Thai AirAsia Co., Ltd. said “At AirAsia, we strive to constantly offer the best in class innovative products and services that will make travel easy and even more fun to our guests. With our extensive network in South East Asia covering more than 65 destinations, this first of its kind partnership from 3 different industry players has endless possibilities for travelers across Asia and beyond. The unique aspect of this initiative is that you can find the best of all things in Bangkok from convenient traveling, luxury accommodation to world class event at only one click through our sophisticated booking channel, Go Holiday.”

     Commenting on this partnership, Tabatha Ramsay, Area Director of Sales and Marketing – Thailand IHG, InterContinental Hotels Group said “Holiday Inn Bangkok is very pleased to be part of Bangkok Calling campaign because this is one of the practical ways to help promoting tourism industry in Bangkok and Thailand.  Here at Holiday Inn Bangkok our guests will be able to entertain themselves with our expansive Lobby Bar and our all day dining venue like Cafe G or authentic Thai restaurant. And if you love shopping, just step outside and you can shop till you drop.

     “We offer them entertainment they can’t find anywhere in Asia, Entertainment that is worth your money and also will help bring tourists back to Bangkok. We will kick start with NANTA, one of thebest Korean comedy show in July. Followed by MAMMA MIA!, the world’s number 1 Broadway Musical in August, on which we join hands with Scenario. And the PTT Thailand Open, the only ATP world tour Tennis Event in South East Asia during the last week of September and many more to come.” said Neil Thompson, Deputy Managing Director, BEC-Tero Entertainment Public Company Limited.

Bangkok Calling has 2 product types for guest to choose with great flexibility as follows:

For MAMMA MIA! Show
(Booking period: Now – 11 August 2009 for travel period from 11 – 23 August 2009)

     Booking is now available through http://goholiday.airasia.com. For more information, please call       0-2515 9877, from Monday to Friday from 0900 hours to 1800 hours.  Come and experience the world’s best entertainment at the best value in Bangkok!