An innovative new content application on mobile phone – MyComBar - has just been launched in Thailand, the first place in Asia to have access to this whole new pathway to information and premium lifestyle.
BEC-Tero Entertainment, Thailand’s leading entertainment media provider, has expanded into the mobile media industry with the establishment of BEC-Tero ComCom. The company is a 51:49 joint venture between BEC-Tero and Com Com Co. Ltd., the leading communications technology company for mobile phone providers from Norway.
MyComBar is a new content application for mobile phones offering premium lifestyle to its users. Thailand is the first country in Asia to launch the application along with a variety of special privileges for its users and benefits for advertisers and content providers.
Mr. Prasan Maleenont, Vice Executive Chairman of BEC-Tero said the company was striving to find new media technology to assure unique entertainment experiences. “MyComBar was created by Com Com Co. Ltd. and it’s a unique application that fits on with our company’s profile,” he said.
MyComBar is an application that will change the way content and news are presented on mobile phones. With a full screen mode, phone users can choose from several different interactions such as click to see banner, click to call, click to SMS, click to access WAP site for more information. By installing the MyComBar application, users can access news, read horoscopes or enjoy special discounts, promotions and privileges from various products and services.
By utilizing MyComBar, business owners will gain full benefits from mobile advertising which can reach more targeted audiences compared with the Internet and other media channels. Their advertisements, promotions and all kinds of communications will be more noticeable because of its non intrusive nature. However MyComBar‘s idle screen banner advertising adds even more value to their business since it can drive sales using interactive functions.
Mr. Svein Johnsen, Chairman of Com Com Company Limited said the company chose Thailand to debut MyComBar application in Asia because the country’s mobile phone user market is growing every year. There are now over 61 million numbers and it is likely to increase to 80 million in the next 3 years. Moreover Thai people enjoyed a modern premium lifestyle that suits the application. “We are aiming for 100,000 users within the next 6 months and the figures are expected to grow rapidly,” he said. “I believe that the MyComBar application will completely transform the lifestyle of Thais.”
The MyComBar application is compatible with AIS, DTAC and True Move networks. All 3 mobile network service providers are ready to accommodate users through “MyComBar ... My Premium Lifestyle.”
Mr. Pakorn Pannachet, Senior Vice President, Value Added Service Division of Total Access Communication Public Company Limited (DTAC) disclosed “MyComBar will create new phenomenon for the country’s mobile advertising industry. This smart passive application lets users respond to promotions, activities as they preferred. Its advertising banner in different styles efficiently communicates brands for products and services. Both DTAC customers and advertisers will get pleasure from the convenience and benefits offered by MyComBar.“
Mr. Pratthana Leelapanang, Assistant Vice President, Value Added Service of Advanced Info Service Public Company Limited (AIS) said MyComBar was the new choice for transforming regular mobile screens into something “funkier”.“This new service will also benefit AIS clients, and this is one of the company’s leading policies,” he said.
Mr. Piroon Paireepairitt, Multimedia Services Director of True Corporation Public Company Limited added “As the leader in convergence lifestyle, our ongoing commitment to our TrueMove customers is to provide innovations that fit and enhance their various and vibrant lifestyles. MyComBar is the latest unique mobile service with many cool interactive functions that allow our customers to enjoy life even more.”
Experience a new level of excellence with your mobile phone through MyComBar… My Premium Lifestyle, the newest application on your mobile phone that promises the latest updated news and highlights, special privileges such as discounts and prizes available at your fingertips at all times. Simply download MyComBar application on WAP site: dl.mycombar.com or call *583# (AIS), *483831100 (DTAC, TRUE) For more information check out www.mycombar.com or call customer service at 02 262 3975.
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